Professors
C. A. Scolari
Title
Professor
Nationality
Italian
Institute
Universitat Pompeu Fabra, Spain
Expertise in
Media ecology, media evolution, transmedia storytelling, transmedia literacy
Other Reference
-
Experience

Major Achievements

(Publications)

MAIN BOOKS and CHAPTERS (2008-2018)

Scolari, C. A. (2018). Teens, Media and Collaborative Cultures. Exploiting teens’ transmedia skills in the classroom. Barcelona: H2020 Transliteracy Project.

Scolari, C. A. (2018). Transmedia literacy in the new media ecology. White paper. Barcelona: H2020 Transliteracy Project.

Scolari, C. A. (2018). Las leyes de la interfaz. Barcelona: Gedisa. Scolari, C. A. (2018). Media Evolution. En P. Napoli Mediated

Communication. Berlin: de Gruyter Mouton, pp. 149-168.

Scolari, C. A. (2018). The Entire Evolution of Media: A Media Ecological

Approach to Black Mirror. En A M. Cirucci y B. Vacker (ed.) Black Mirror

and Critical Media Theory. Lanham, MD: Rowman and Littlefield. Scolari, C. A. (2018). Transmedia Literacy: Rethinking Media Literacy in the

New Media Ecology. En R. Rampazzo Gambarato y M.

Freeman (ed.) The Routledge Companion to Transmedia Studies. Londres: Routledge.

Scolari, C. A. (2017). The entire evolution of media: ecología, evolución y distopía tecnológica en cinco episodios y dos tráileres. En: J. Martínez- Lucena y J. Barraycoa (eds.) Black Mirror. Porvenir y

tecnología. Barcelona: Editorial UOC, pp. 41-53.

Scolari, C. A. (2017). Entre libros y pantallas: los booktubers. En: G. Orozco (ed.) TVMorfosis. Gestión y consumo de contenidos digitales. Nuevos modelos., pp. 15-28. México: Tintable.

Scolari, C. A. (2016) Narrativas Transmedia: del saber al hacer, de la ficción a la no ficción (y viceversa). En: Irigaray, F. y Renó,

D. (ed.) Transmediaciones. Creatividad, innovación y estrategias en nuevas narrativas, pp. 7-12- Buenos Aires: La Crujía.

Scolari, C. A. (2015). Ecología de los medios. Barcelona: Gedisa. Scolari, C. A. y Roig Telo, Antoni (2015) Crowdfunding and Transmedia

Storytelling: A Tale of Two Spanish Projects. En: Bennett, Lucy / Chin, Bertha / Jones, Bethan (eds.) Crowdfunding the Future Media Industries, Ethics, and Digital Society. New York: Peter Lang.

Scolari, C. A. (2015) Transmedia storytelling: Brands, narratives and storyworlds. En: G. Rossolatos (ed.) Handbook of Brand Semiotics, pp. 151-169. Kassel: Kassel University Press.

Scolari, C. A. (2015) Prólogo. En: H. Jenkins, J. Green y S. Ford Cultura Transmedia. La creación de contenido de valor en una cultura en red, pp. 9-13. Barcelona: Gedisa.

Scolari, C. A., Bertetti, Paolo & Freeman, Mathew (2014). Transmedia Archaeology: Storytelling in the Borderlines of Science Fiction, Comics and Pulp Magazines. New York: Palgrave.

Carlón, Mario & Scolari, C. A. (eds.) (2014). El fin de los medios masivos (2nd edition / First edition: 2009). Buenos Aires: La Crujía.

Scolari, C. A. (2013). Narrativas transmedia. Cuando todos los medios cuentan. Barcelona: Deusto.

Scolari, C. A. (ed.) (2013). Homo Videoludens 2.0: de Pacman a la gamification. Barcelona / Santiago de Chile: Laboratori de Mitjans Interactius (LMI) / Universidad Mayor.

Carlón, M. & Scolari, C.A. (eds.) (2012). Colabor_arte. Medios y artes en la era de la producción colaborativa. Buenos Aires: La Crujía. Scolari, C. A. (2012) Narrativa transmediática, estrategias cross-media e hipertelevisión en C. Campalan, D. Renó y V. Gosciola (eds.) Narrativas transmedia. Entre teorías y prácticas, Bogotá: Editorial Universidad del Rosario.

Ibrus, I. & Scolari, C.A. (eds.) (2012).Crossmedia Innovation. Texts, Markets, Institutions. Frankfurt/New York: Peter Lang.

Scolari, C. A. (2008). Hipermediaciones. Elementos para una teoría de la comunicación digital interactiva, Barcelona: Gedisa.

MAIN ARTICLES (2008-2018)

Scolari, C. A. y Rodríguez-Amat, Ramón (2018). A Latin American Approach to Mediatization: Specificities and Contributions to a Global Discussion About How the Media Shape Contemporary Societies. Communication Theory, 28(2): 131–154.

Scolari, C. A. (2018). Transmedia branding: Brands, narrative worlds, and the mcwhopper peace agreement. Semiotica. Published Online: 2018- 07-20.

Guerrero-Pico, M., Masanet, M. and Scolari, C. A., (2018). Toward a typology of young produsers: Teenagers’ transmedia skills, media production, and narrative and aesthetic appreciation. New Media & Society. First Published September 7, 2018.

Scolari, C. A., Masanet, M,J., Guerrero-Pico, M. and Establés, M. J. (2018). Transmedia literacy in the new media ecology: Teens’ transmedia skills and informal learning strategies. El profesional de la información, 27(4): 801-812.

Scolari, C. A., Guerrero-Pico, M. y Establés, M-J (2018). Spain: Emergences, Strategies and Limitations of Spanish Transmedia Productions En: M. Freeman y W. Proctor (eds.) Global Convergence Cultures: Transmedia Earth, London: Routledge.

Scolari, C. A. y Fraticelli, D. (2017) The case of the top Spanish YouTubers: Emerging media subjects and discourse practices in the new media ecology. Convergence, Online first, pp. 1-20.

Scolari, C. A. y Establés Heras, María J. (2017) El ministerio transmedia: expansiones narrativas y culturas participativas. Palabra Clave 20(4), 1008-1041.

Sánchez-Mesa, D., Aarseth, E., Pratten, R., & Scolari, C. A. (2016) Transmedia (Storytelling?): A polyphonic critical review, ArtNodes, 18. DOI: http://dx.doi.org/10.7238/a.v0i18.3064.

Sergio Roncallo-Dow y C. A. Scolari (2016). Marshall McLuhan: The

Possibility of Re-Reading His Notion of Medium, Philosophies, 1(2),

141-152. doi:10.3390/philosophies1020141.

Scolari, C. A. y Piñón, Juan (2016) Las narrativas transmedia en el mercado

audiovisual latino de Estados Unidos. Actores, contenidos y

estrategias. Comunicación y Sociedad, 27: 13-52.

Guerrero-Pico, M. y Scolari, C.A. (2016). Narrativas transmedia y contenidos

generados por los usuarios: el caso de los cross-overs. Cuadernos.info,

(38), 183-200. doi: 10.7764/cdi.38.760.

Scolari, C. A, (2016) Alfabetismo transmedia. Estrategias de aprendizaje

informal y competencias mediáticas en la nueva ecología de la

comunicación.Revista TELOS, 103, pp. 13-23.

Scolari, C. A. (2015) From (new)media to (hyper)mediations. Recovering

Jesús Martín-Barbero’s mediation theory in the age of digital communication and cultural convergence, Information, Communication & Society (online first).

Scolari, C. A. (2015) Los ecos de McLuhan: ecología de los medios, semiótica e interfaces. Palabra Clave, 18(3), 1025-1056. DOI: 10.5294/pacla.2015.18.4.4

Scolari, C. A. (2015) Narrativas Transmídia: consumidores implícitos, mundos narrativos e branding na produção de mídia contemporânea, Parágrafo: Revista Científica de Comunicação Social da FIAM-FAAM, v. 1, n. 3 (2015) Free PDF / Open Access.

Scolari, C. A. (2014) Don Quixote of La Mancha: Transmedia Storytelling in the Grey Zone, International Journal of Communication, vol. 8 (2014), pp. 2382–2405.

Scolari, C. A. & Ibrus, I. (2014) Transmedia Critical: Empirical Investigations into Multiplatform and Collaborative Storytelling ~ Introduction / Special Section, International Journal of Communication, vol. 8 (2014), pp. 2191–2200.

Scolari, C. A. & Fernández Cavia, J. (2014) Mobile Applications and Destination Branding in Spain, International Journal of Interactive Mobile Technologies 8(2)

Scolari, C. A. (2014) Lostología. Narrativa transmediática, estrategias crossmedia e hipertelevisión. En C. Campalans, D. Renó y V. Gosciola (eds.) Narrativas transmedia Entre teorías y prácticas. Barcelona: UOC Press, pp. 137-164.

Scolari, C. A. (2013) The Echoes of McLuhan: Media Ecology, Semiotics and Interfaces, International Journal of McLuhan Studies 2, pp. 50-60. Scolari, C. A. (2013) Media Evolution: Emergence, Dominance, Survival and

Extinction in the Media Ecology, International Journal of

Communication7, 1418–1441

Scolari, C. A. (2013) Lostology: Transmedia storytelling and

expansion/compression strategies, Semiotica, vol. 195, pp. 45-68. Scolari, C. A. (2012) Media Ecology: Exploring the Metaphor to Expand the

Theory, Communication Theory, Vol. 22, Issue 2, pp. 204-225. Scolari, C. A. (2012) Comunicación digital. Recuerdos del futuro. El

Profesional de la Información, Julio-agosto 2012, vol. 21, núm. 4 Scolari C. A., Jiménez, Manuel y Guerrero, Mar (2012) Narrativas

transmediáticas en España: cuatro ficciones en busca de un destino

cross-media, Comunicación y Sociedad. Vol. XXV/1, pp.137-164. Scolari, C. A., Aguado, Juan M. y Feijóo, Claudio (2012) Mobile Media:

Towards a Definition and Taxonomy of Contents and Applications, International Journal of Interactive Mobile Technologies, Vol. 6, N. 2 (PDF)

Logan, Robert K. & Scolari, C. A. (2010) mCommunication. The emergence of mobile communication within the media ecosystem. Explorations in Media Ecology (EME), Vol. 2010, pp. 169–184.

Scolari, C. A. (2009) Transmedia Storytelling. Implicit consumers, narrative worlds and branding in contemporary media production, International Journal of Communication, Vol. 3, pp. 586 – 606

Scolari, C. A. (2009) The sense of the interface: applying Semiotics to HCI research”, Semiotica, Vol. 177, pp. 1 – 27

Scolari, C. A. (2009) Mapping conversations about new media: the theoretical field of digital communication, New Media & Society, Vol. 11, pp. 943 – 964

Scolari, C. A. (2009) The Grammar of Hypertelevision An identikit of the convergence age television (Or how television is simulating new interactive media), Journal of Visual Literacy, Vol. 28 (1), pp. 28 – 49

Scolari, C. A. (2009) Digital Eco_Logy: Umberto Eco and a semiotic approach to digital communication, Information, Communication and Society, Vol. 12(1), pp. 129 – 148

Scolari, C. A. (2008) On-Line Brands. Branding, Possible Worlds and Interactive Grammars, Semiotica, vol. 169 1/4, pp. 143 – 162

Others

In the last two decades I have lectured and participated in academic activities (seminars, conferences, and workshops) in more than 25 European, American and Asian countries.

I was speaker at the 2012 edition of TEDxMoncloa (Madrid) and since 2017 I participate in Huawei’s Key Opinion Leaders program.

In the last 20 years my research has focused on the evolution of the media ecology and the emergence of new transmedia narratives and practices.