Course Title：跨文化广告传播

Cross-Cultural Advertising Communication is a course designed with an interdisciplinary approach, combining elements of communication, international business, and marketing. Emphasis will be placed on creative methods, media tool selection, effectiveness measurement, and coordination with other aspects of an integrated communication program in an international setting through group discussions and a written project. Special attention will be given to cross-cultural issues and the design of communication campaigns for the global market. A key focus will be recent developments in supply chain disruptions and challenges in international business, along with their implications for integrated marketing communications in the international marketplace.