Course Title：跨文化交流——国际管理研究

Multinational Corporations continue to expand their operations globally. In this new world, good cross-cultural communication is a must. The aim is to help you understand the nature of international management. It is crucial to be equipped with a thorough knowledge of the cultural, business, and social customs. With this course, I would also like to address students who are studying diplomacy. We will learn that negotiation styles are different in different cultures. Both as a representative of a company and as a representative of the state, one should be able to negotiate internationally. The course focuses on preparing students to design advertising (mass-communication) that communicate effectively to diverse cultures. Cross-cultural advertising and mass- communication take local culture into account when conveying messages. This course provides theoretical and practical training in areas of international and cross-cultural communication, especially in advertising. The potential of mass media as vehicle for global advertising will be analysed. Moreover, the aim of the course is to get a clear picture of cross-cultural human resource management. Given different cultural contexts, this brings new communication challenges to the workplace. Even when employees located in different locations or offices speak the same language, there are some cultural differences that should be considered to optimize communications between the two parties. “Cross-Cultural Communication – International Management” is designed as an introductory course. The course is suitable for undergraduate students. 2-credit course (32 hours in total)