Course Title：公共关系2.0和品牌内容——未来十年的战略规划

The evolution of PR is driven by digital transformation, the rise of influencer marketing, AI-assisted content structuring, and immersive brand storytelling. This course will equip students with a comprehensive understanding of how public relations is shifting towards digital-first strategies, experiential marketing, and integrated communication approaches. Students will learn how to craft compelling PR strategies, develop media-friendly brand stories, and create engaging content across multiple platforms. They will gain hands-on experience in press release writing, event planning, crisis communication, and digital media relations. This course uniquely combines real-world case studies, professional insights from European PR practices, and a highly participative methodology, ensuring students develop critical thinking and practical skills essential for the PR industry.