|Venue||West Campus, Comprehensive Building, Room 461|
This is a course designed on the basis of the interdisciplinary approach. It combines components of communication, media, and marketing studies. Emphasis will be placed on creative methods, alternative media, measurement of effectiveness, and coordination with other aspects of the integrated communication program through group discussion and written project. Special attention will be paid to cross-cultural issues and design of communication campaigns in international setting.
|Field||The Module of Courses with Disciplinary Orientation: Communication and Media Studies|