Course Title:Advertising

Course No. SUM19211
Class No. 2
Credit 2
Course Hours 32
Venue West Campus, Comprehensive Building, Room 461

This is a course designed on the basis of the interdisciplinary approach. It combines components of communication, media, and marketing studies. Emphasis will be placed on creative methods, alternative media, measurement of effectiveness, and coordination with other aspects of the integrated communication program through group discussion and written project. Special attention will be paid to cross-cultural issues and design of communication campaigns in international setting.

Teaching Language English
Field The Module of Courses with Disciplinary Orientation: Communication and Media Studies
Reference View Syllabus