Course Title:Integrated Advertising, Promotion and Marketing Communications

Course No. SUM19212
Class No. 2
Credit 2
Course Hours 32
Teacher Rebecca Liu
Venue West Campus, Comprehensive Building, Room 457

The aim of the course is to introduce students to theoretical frameworks and empirical evidence of advertising, promotiom amd marketing communicatiom through an integrated approach. The course begins by exploring an evolved defintion of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importnce of integrating all marketing communications and helps students understand how communications are produced and transmitted. This course covers advertsing and promotins, the role of social media, blogs, mobile messaging, and other marketing tactics. The course will be organised around four major themes: The integrated Marketing Communications (IMC) IMC advertising tools Digital and alternative marketing IMC promotional tools

Teaching Language English
Field The Module of Courses with Disciplinary Orientation: Communication and Media Studies
Reference View Syllabus