Course Title:大众媒体导论

Course No. SUM04004
Class No. 1
Credit 2
Course Hours 32
Teacher Lidia Peralta García
Title Professor
Venue 西院综合楼327

The general objective of this course is to gather key concepts and notions, from a theoretical and a practical point of view, of mass and social communication. Interest will be drawn upon traditional media, such as newspapers, radio and TV, as well as the most recent examples of multimedia, crossmedia and transmedia journalism, where interactivity and immersivity are contributing to change the scope of journalism to radical new landscapes, with all the new possibilities, for example, of virtual reality. In the second part of the course connections will be done between journalism and different specialized sectors of communication such as conflicts, travel, interculturality, economy and education. After participating in this course, students will be able to distinguish the different journalistic genres, regardless of the media, and talk about their characteristics. They will also be able to construct their own pieces of information in different formats/genres/media.

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